Google’s core algorithm refers to the set of algorithms that the search engine uses to determine the relevance and ranking of search results. The core algorithm is constantly being updated and refined by Google to provide users with the most accurate and relevant results possible. Most of Google updates are intended to improve the user search experience.
Google rolled out the most recent core update on 15 March. Billions of websites will be impacted by this core update, The website which are following Google’s best practices will be rewarded with an improved ranking and the website which does not follow the guideline could have a significant decline in ranking and loss of organic traffic. It will take around two weeks to roll out completely.
Here is a brief overview of the Google Core Algorithm and its impact on your website in SERP
Google’s ranking factors:
Google’s ranking factors include several hundred different signals that determine how a page should be ranked in search results. These signals include content quality, user experience, backlinks, page speed, and mobile friendliness.
E-A-T (Expertise, Authority, Trustworthiness):
Google’s E-A-T criteria is one of the important aspects the set of guidelines that Google uses to evaluate the credibility of websites. Websites that demonstrate high levels of E-A-T are more likely to rank well in search results.
Quality Rater Guidelines:
Google employs a team of human Quality Raters to evaluate the relevance and quality of search results. These Quality Raters use a set of guidelines to determine the usefulness of a page and whether it should be ranked higher or lower in search results.
Machine Learning:
Google uses machine learning algorithms to improve the relevance and accuracy of search results. These algorithms analyze large amounts of data to identify patterns and trends that can be used to improve search results.
Core Updates:
Google releases core updates to its algorithm several times a year. These updates are designed to improve the accuracy and relevance of search results by adjusting the weighting of different ranking factors.
Local Search:
Google’s local search algorithm is used to provide users with search results that are relevant to their specific location. Local search results are based on a combination of proximity, relevance, and prominence.
Mobile-First Indexing:
Google’s mobile-first indexing algorithm prioritizes mobile-friendly websites in search results. This is because the majority of internet users now access the internet through mobile devices.
BERT:
Google’s Bidirectional Encoder Representations from Transformers (BERT) algorithm is designed to improve the accuracy of natural language processing in search results. BERT analyzes the context of search queries to provide more relevant results.
Featured Snippets:
Google’s featured snippets algorithm provides users with quick answers to their search queries. Featured snippets are displayed at the top of search results and provide users with concise information on a particular topic.
Page Experience:
Google’s page experience algorithm is designed to evaluate the overall user experience of a website. Factors such as page speed, mobile-friendliness, and security are used to determine a website’s page experience score.
Conclusion
Google’s core algorithm is a complex set of algorithms that are constantly being updated and refined to provide users with the most accurate and relevant search results possible. By understanding these algorithms, website owners and SEO professionals can optimize their websites to improve their search engine rankings and visibility.
