Transforming Tours & Travel Campaign: A Success Story

Initially, Tour and Travel companies have been unable to generate sufficient leads and conversions through their Google & Facebook ad campaigns. The problems were:

• Low click-through rates
• Inadequate reach
• High cost per click (CPC)
• Irrelevant calls

As a result the total number of leads they received was 6-8, which is very low.

So, we optimized the ads and made some changes, which are:

Google ad campaign:

We implemented a comprehensive digital advertising strategy by utilizing Google Ads:

• Used relevant keywords & changed match type.
• Researched trending places according to season.
• Leveraged geographic targeting to focus the ad campaigns on regions in India with a higher travel and tourism propensity. Tailored the ad copy and offerings to appeal specifically to users in these locations.
• Utilized ad extensions such as callouts, site links, and location extensions to provide additional information about travel packages, discounts, and unique selling points.
• Analyzed historical data to identify peak hours and days when users are more likely to research and book travel plans.

Result:

Here is the summary of the results we achieved during the three-month campaign in the Indian tour and travel industry:

Total leads = 70

———————————————————————————————

Facebook ad campaign:

Problem they were facing in facebook campaign:

• Low message conversion
• High cpc
• Irrelevant queries

We optimized fb campaign and made some changes:

• Segmented the target audience based on demographics, interests, and travel-related behaviors to create more personalized and relevant ad campaigns.
• Created visually captivating ad creatives featuring popular travel destinations in India. Use high-quality images, videos, and compelling ad copy to evoke wanderlust and capture the attention of the target audience.
• Showcased positive reviews, testimonials, and user-generated content to build trust and credibility. Incorporate social proof elements in ad copy or ad extensions to increase the likelihood of users choosing the company’s services.
• Optimized the ads daily for getting better results.

Result:

The result we have achieved:
Message conversion = 90