Initially, Tour and Travel companies have been unable to generate sufficient leads and conversions through their Google & Facebook ad campaigns. The problems were:
- Low click-through rates
- Inadequate reach
- High cost per click (CPC)
- Irrelevant calls
As a result the total number of leads they received was 6-8, which is very low.
So, we optimized the ads and made some changes, which are:
Google ad campaign:
We implemented a comprehensive digital advertising strategy by utilizing Google Ads:
- Used relevant keywords & changed match type.
- Researched trending places according to season.
- Leveraged geographic targeting to focus the ad campaigns on regions in India with a higher travel and tourism propensity. Tailored the ad copy and offerings to appeal specifically to users in these locations.
- Utilized ad extensions such as callouts, site links, and location extensions to provide additional information about travel packages, discounts, and unique selling points.
- Analyzed historical data to identify peak hours and days when users are more likely to research and book travel plans.
Result:
Here is the summary of the results we achieved during the three-month campaign in the Indian tour and travel industry:
Total leads = 70
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Facebook ad campaign:
Problem they were facing in facebook campaign:
- Low message conversion
- High cpc
- Irrelevant queries
We optimized fb campaign and made some changes:
- Segmented the target audience based on demographics, interests, and travel-related behaviors to create more personalized and relevant ad campaigns.
- Created visually captivating ad creatives featuring popular travel destinations in India. Use high-quality images, videos, and compelling ad copy to evoke wanderlust and capture the attention of the target audience.
- Showcased positive reviews, testimonials, and user-generated content to build trust and credibility. Incorporate social proof elements in ad copy or ad extensions to increase the likelihood of users choosing the company’s services.
- Optimized the ads daily for getting better results.
Result:
The result we have achieved:
Message conversion = 90