Initially, Tour and Travel companies have been unable to generate sufficient leads and conversions through their Google & Facebook ad campaigns. The problems were:
- Low click-through rates
- Inadequate reach
- High cost per click (CPC)
- Irrelevant calls
As a result the total number of leads they received was 6-8, which is very low.
So, we optimized the ads and made some changes, which are:
Google ad campaign:
We implemented a comprehensive digital advertising strategy by utilizing Google Ads:
- Used relevant keywords & changed match type.
- Researched trending places according to season.
- Leveraged geographic targeting to focus the ad campaigns on regions in India with a higher travel and tourism propensity. Tailored the ad copy and offerings to appeal specifically to users in these locations.
- Utilized ad extensions such as callouts, site links, and location extensions to provide additional information about travel packages, discounts, and unique selling points.
- Analyzed historical data to identify peak hours and days when users are more likely to research and book travel plans.
Here is the summary of the results we achieved during the three-month campaign in the Indian tour and travel industry:
Total leads = 70
Facebook ad campaign:
Problem they were facing in facebook campaign:
- Low message conversion
- High cpc
- Irrelevant queries
We optimized fb campaign and made some changes:
- Segmented the target audience based on demographics, interests, and travel-related behaviors to create more personalized and relevant ad campaigns.
- Created visually captivating ad creatives featuring popular travel destinations in India. Use high-quality images, videos, and compelling ad copy to evoke wanderlust and capture the attention of the target audience.
- Showcased positive reviews, testimonials, and user-generated content to build trust and credibility. Incorporate social proof elements in ad copy or ad extensions to increase the likelihood of users choosing the company’s services.
- Optimized the ads daily for getting better results.
The result we have achieved:
Message conversion = 90