Revitalizing a Restaurant Business through Digital Advertising :

A Restaurant faced several challenges with their Google and Facebook ad campaign, and they faced:

• Low online visibility: The restaurant had a limited online presence, which resulted in low visibility among potential customers.
• Ineffective targeting: The restaurant’s previous ad campaigns failed to effectively target the desired audience, leading to low engagement and conversion rates.
• Lack of customer engagement: The restaurant struggled to engage with its target audience, resulting in decreased customer interest and footfall.

As a result they received only 2-5 leads, which was very low. So, here are the changes we made:

Google ad campaign:

We implemented a comprehensive digital advertising strategy by utilizing Google Ads:

• Used relevant keywords & changed match type.
• Optimized ad copy and landing pages with these keywords to improve relevancy and ad quality.
• Utilized ad extensions such as callouts, site links, and location extensions to provide additional information about restaurants.
• Spent an amount of Rs 65000 (approx.) in the first month.

Result:

Here is the summary of the results we achieved

• Clicks: 625-720
• Conversions: 15-17 conversions
• Impressions: 4500-5700 impressions

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Facebook ad campaign:

We optimized facebook campaign and made some changes (problems were same as google ads):

• Segmented the target audience based on demographics, interests, and behaviors to create more personalized and relevant ad campaigns.
• Created visually appealing and engaging ad creatives that resonate with the target audience. Used high-quality product images, videos, and compelling ad copy to capture the attention and interest of potential customers.
• Made reels on relevant trending topics for more engagement.
• Spent Rs 35000 (approx.) in the first month.

Result:

Here is the summary of the results we achieved:

• Clicks: 550-720
• Conversions: 20-27 conversions
• Impressions: 5500-6250 impressions

Overall Outcome:

After daily optimization, we got good results.

• The restaurant’s online presence significantly improved.
• Enhanced targeting and engagement.
• Improved footfall and sales.