Revitalizing a Restaurant Business through Digital Advertising :

Revitalizing a Restaurant Business through Digital Advertising
Posted by: DME Comments: 0

A Restaurant faced several challenges with their Google and Facebook ad campaign, and they faced:

  • Low online visibility: The restaurant had a limited online presence, which resulted in low visibility among potential customers.
  • Ineffective targeting: The restaurant’s previous ad campaigns failed to effectively target the desired audience, leading to low engagement and conversion rates.
  • Lack of customer engagement: The restaurant struggled to engage with its target audience, resulting in decreased customer interest and footfall.

As a result they received only 2-5 leads, which was very low. So, here are the changes we made:

Google ad campaign:

We implemented a comprehensive digital advertising strategy by utilizing Google Ads:

  • Used relevant keywords & changed match type.
  • Optimized ad copy and landing pages with these keywords to improve relevancy and ad quality.
  • Utilized ad extensions such as callouts, site links, and location extensions to provide additional information about restaurants.
  • Spent an amount of Rs 65000 (approx.) in the first month.


Here is the summary of the results we achieved

  • Clicks: 625-720
  • Conversions: 15-17 conversions
  • Impressions: 4500-5700 impressions


Facebook ad campaign:

We optimized facebook campaign and made some changes (problems were same as google ads):

  • Segmented the target audience based on demographics, interests, and behaviors to create more personalized and relevant ad campaigns.
  • Created visually appealing and engaging ad creatives that resonate with the target audience. Used high-quality product images, videos, and compelling ad copy to capture the attention and interest of potential customers.
  • Made reels on relevant trending topics for more engagement.
  • Spent Rs 35000 (approx.) in the first month.


Here is the summary of the results we achieved:

  • Clicks: 550-720
  • Conversions: 20-27 conversions
  • Impressions: 5500-6250 impressions

Overall Outcome:

After daily optimization, we got good results.

  • The restaurant’s online presence significantly improved.
  • Enhanced targeting and engagement.
  • Improved footfall and sales.


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