Get ready to discover the untapped potential of non-branded keywords as we delve into the world of SEO strategies embraced by industry giants like Adobe and Canva. Inspired by their success, we delved into the study of feature pages and the utilization of non-branded keywords to drive conversions. What began as a seemingly simple project quickly uncovered a surprising revelation: a multitude of websites is neglecting this highly profitable strategy. In this enlightening blog post, we will explore the reasons why incorporating non-branded keywords into landing pages is a game-changing tactic and debunk prevailing SEO myths surrounding the creation of optimized pages. Join us as we unlock the power of non-branded keywords, opening doors to unprecedented growth in your online presence.
The Potential of Non-Branded Keywords on Landing Pages
The significance of landing pages in SEO strategies often goes unnoticed, as they are commonly perceived as having thin content and limited ranking potential due to their low word count. Moreover, compared to other content types, landing pages are not typically conducive to acquiring backlinks. However, it’s essential to clarify the concept of landing pages and their true purpose. Viola Eva’s insightful article on landing page SEO, featured in Ahrefs, defines landing pages as web pages specifically designed to convert traffic into leads. This category encompasses various types, including feature, product, and solution pages, as well as competitor pages, use cases, and lead magnets. Although there may be linguistic debates, the crucial point is that solution, industry, and feature pages can indeed be optimized for organic reach, proving to be formidable conversion engines.
Non-Branded Feature Pages for Organic Traffic
While we may not possess the brand recognition of industry giants like Salesforce or Oracle, optimizing feature pages for non-branded keywords presents a valuable opportunity to attract organic traffic from potential customers who have yet to establish brand loyalty. This approach allows your product’s standout features to take centre stage and captivate the attention of a broader audience. However, not all features necessarily warrant dedicated pages. It is advisable to create a comprehensive all-features page as a central hub and selectively develop feature pages for the most compelling contenders. So, how do we pinpoint the ideal feature pages to focus on? The key lies in diving into keyword research and meticulously examining search engine results pages (SERPs). This exercise requires us to put ourselves in the shoes of prospective customers and compile a list of relevant words and phrases associated with each feature, envisioning what they would search for when in the market for a product like yours.
Practical Application, Relevant Industries, and Solution of Non-Branded Keyword Utilization
To harness the power of non-branded keywords effectively, it is crucial to compile a comprehensive list of potential keywords and employ them to investigate whether the search intent, as reflected in the search engine results pages (SERPs), aligns with the website’s feature page. When identifying pages and keywords, certain tips can be helpful. It is important to note that features such as reports, SMS notifications, or other standard functionalities might be too generic as queries and are unlikely to rank unless there is a specific niche angle, such as targeting a particular industry or business size. It is advisable to think creatively and incorporate action words into the keyword options, such as “find influencers” or “plagiarism checker,” as these queries are often used by individuals in a moment of need, potentially ready to make a conversion. Furthermore, it is advisable to refrain from including trademarks or branding in the keywords, especially for those who are new to SEO. In this context, the research conducted revealed a compilation of top non-branded keywords with promising potential.
Let’s Take a Look at Industry Usage:
To effectively utilize non-branded keywords; it is crucial to create a comprehensive list of potential keywords and use them to investigate the search intent reflected in the search engine results pages (SERPs) that align with the features of the website. When identifying pages and keywords; there are certain tips that can be helpful. It’s important to consider that features like reports, SMS notifications or other standard functionalities may be too generic as search queries and are unlikely to rank unless there is a specific niche angle, like targeting a particular industry or business size. It’s recommended to think creatively and include action words in the keyword options; like “find influencers” or “plagiarism checker,” as these queries are often used by people in moments of need; potentially ready to convert. Additionally; it’s advisable to avoid including trademarks or branding in the keywords; especially for those who are new to SEO. In this context, the research conducted has identified a compilation of top non-branded keywords with promising potential.
To clarify, merely observing the feature pages of other brands on the first page doesn’t guarantee the same outcome for your site. Take the time to click through those pages and gain insights into the targeted audience and industries. It doesn’t have to be complicated. One effective approach is to have conversations with your clients, noting the phrases and language they use, as well as gathering feedback on how clients utilize the product or specific features. Conducting interviews with clients or your target audience is the ultimate way to establish a connection through shared language and perspective.
Unfortunately; most companies don’t enjoy widespread brand recognition. As a result, while renowned brands can simply overlook optimizing feature pages for SEO, the rest of us must think outside the box to attract more qualified leads. We have identified potential feature pages for optimizing non-branded keywords and thoroughly researched the steps required to secure the top spot. Armed with this dependable framework, we are ready to put this strategy into action.
