Design is one of the most important aspects of a website. It is the first thing that your visitors will notice and form a perception about your business.
A well-designed website engages the prospect and plays a crucial role in getting new customers. Customer centric website with proper UI, navigation and designing aesthetics is an essential part of any marketing strategy. In this blog we will look at some of the top design flaws which are very common and can be avoided. Check your website now!
Let’s understand Web Design:
Web design is the process of creating websites that are displayed on the internet. It is often about the user experience rather than software development. A well-designed website is enjoyable, navigable, interesting, and usable by combining form and function.
Web designers must adhere to certain spoken and unspoken “rules” to accomplish this.
Ideally, the most effective websites provide the following:
- A user-friendly interface
- A steady stream of targeted prospects
- As well as ongoing sales!
There are five major problems that you can fix quickly and easily to bring in more business through your effective website design:
1. A Lack of Clear Call to Action:
The purpose of a call to action (or CTA) is to get visitors focused on what their next step should be. The prompt consists of a persuasive command attached to a link or button. Describe the value of your products or services in a compelling way and prompt action with a compelling phrase.
2. No Analytics to Measure Performance:
Consider your website as an investment and measuring success and analysing progress are crucial aspects to protect your investment. This is one the best benefits of online marketing is that it is measurable, trackable and adjustable as per your budget.
3. Weak Search Engine Optimization (SEO):
Generally people may think that badly designed websites affect SEO ranking but the content of your website will determine whether you generate traffic or leads. However, high search engine ranking cannot be achieved with a magic formula. This can be achieved by Posting Quality Content Regularly, stuffing long tail keyword and Encourage Social Engagement of the business.
4. Slow Load Time:
Slow loading websites will most likely lose visitors. Slow means anything that takes more than three seconds to load. Finding information quickly is important to everyone. It is important to know that a slow page load time can have a significant impact on your search engine ranking. To improve your existing website load time, consult your developer to find ways to improve it.
As per stats – “53% of mobile site visits leave a page that takes longer than three seconds to load.”
5. No Mobile Site Experience:
Mobile browser usage is almost twice as high as desktop usage among consumers. Your prospective clients will not be able to access information about your firm on their mobile devices without a mobile-friendly website.
If your website has no mobile-responsive experience, consider it a priority because it can damage your business and its reputation.
As per stats – “67% of users say they are more likely to buy a product from a mobile-friendly site”
Conclusion:
The website has to be functional, clean, and visually appealing to draw in new visitors and keep them coming back for more! We hope that you were able to discover a few tips and tricks to improve your own website with this crisp and informative blog post. If you require a professional website design and development, please feel free to connect with our experts at info@digitalmarkethics.com. We will be happy to address your needs!
