In the last two years, we have seen a lot of changes in the ways businesses work, the most predominant trend being digitization. From product development to marketing, digitization is now at the core of every brand strategy. But with this, has arisen a need for data privacy, especially for tech-savvy customers, who are keener to invest in brands that keep data-driven marketing on their priority list. Expectations have increased from digital interactions, coupled with changes in lifestyle requirements and advances in technology. After analyzing the current situation, one thing is for certain – manual processes will not be able to meet the changing demands of the market or the end-users.
Thus, enters automation!
How does automation guarantee data privacy?
Today’s tech-savvy population is wary of unfavorable situations like data theft and breach of privacy. Hence, every brand should make it a point to enable systems that ensure data privacy above everything. Otherwise, they cannot expect customers to share their data online. One should employ A1 technologies that guarantee privacy-safe data encryption modes and maintain complete transparency in the way the company uses those data. Manual processes may fall short in this mission; hence, automation is the need of the hour. It allows for reliable data-driven marketing that is both safe and futuristic in its approach. Companies should also focus on updating their data-protection methods frequently and train every employee in the same.
How data privacy can level up your marketing efforts?
Once customers start trusting you with their data online, you will be able to analyze that data, and create bespoke, user-friendly experiences for them. It will ensure meaningful interactions and spark brand loyalty in your customers. When data privacy is at the top of your priority list, you will earn the trust of your customers and scale your business the way you want.
According to a report by Fortune Business Insights, the value of the global data-privacy software market is set to reach USD 25.85 billion by 2029, at a CAGR of 40.8%. If this is not the time to invest in data privacy, when?