Responsible AI
For AI-assisted work with a clear purpose, human accountability, proportionate data use and safeguards appropriate to its impact.
Recognition with accountability
Digital MarkEthics Awards
For digital work that achieves a meaningful result while remaining transparent, inclusive and responsible to the people affected by it.
Evidence-led Growth
For strategy that connects outcomes to credible measurement and communicates both progress and limitations honestly.
Inclusive Experience
For digital products and communications that remove avoidable barriers and support a wider range of people and contexts.
Selection principles
Public work is considered for usefulness, quality of execution, transparency, accessibility and the care shown in how data, automation and persuasion are applied. Recognition reflects the evidence available at review and is accompanied by a concise rationale.
Published recognitions
Completed selections will appear here with their category, year and evidence-based citation.